Operations · Franchise growth
413 franchise inquiry & onboarding operations
Handled franchise inquiries across four brand pages and coordinated prospects from first questions through meetings, follow-ups, payment reminders, and onboarding handoffs.
Read the detailed case study
01 / The context
What needed to change
Prospective franchisees reached the company through several Facebook pages and needed clear, timely answers about the brands, investment options, and next steps. Interest also had to move through meetings, payment follow-up, and coordination with decision-makers.
Working within real constraints
The work covered several F&B brands and four public Facebook pages, with hundreds of franchise-related inquiries handled daily. Prospects needed timely, accurate information while meetings, payment questions, and handoffs moved between multiple decision-makers.
02 / Workflow in focus
Move a franchise inquiry toward a clear next step
- Respond to inquiries arriving through four official Facebook pages.
- Share brand information, brochures, starter-package details, and sample ROI computations.
- Schedule one-on-one meetings, coordinate with decision-makers, follow up on franchise-fee payments, and support onboarding handoffs.
03 / Implementation
What I built
- Managed franchise inquiries and lead communication across Grandma’s Sandwich, 413 Brew Systems, Double D’ Brew, and 413 World of Franchise PH pages.
- Coordinated prospect meetings, follow-ups, and communication with decision-makers.
- Supported franchise-fee payment follow-up and handoff to onboarding.
- Assisted with onboarding coordination for Grandma’s Sandwich’s first four franchise stores.
- Contributed to weekly content planning, landing pages, and Meta Ads campaigns.